电子商务英文版第九版第一章ppt概要1.ppt

* * Ubiquity无处不在的 * * * * * * * * 电子商务的规模经济 电子商务的生产成本与消费者分享网络商品服务的规模之间呈弱相关或近似无关的成本特征。 Identifying Electronic Commerce Opportunities Firm Multiple business units owned by a common set of shareholders Industry Multiple firms that sell similar products to similar customers Strategic Business Unit Value Chains Value chain A way of organizing the activities that each strategic business unit undertakes Primary activities include: Designing, producing, promoting, marketing, delivering, and supporting the products or services it sells Supporting activities include: Human resource management and purc