留学(英国考文垂大学)营销课件 Week 3概要1.pptxVIP

M01SMM International Dimensions of Marketing ;Building on first two weeks’ learnings ;The marketing environment encompasses the “climate” or set of conditions, economic, social, political or institutional in which business operations are conducted (Weimer, 1974). Cultural, Demographic, Ecological, Economic, Geographical, Legal, Social, Political, Technological The external environment cannot be controlled, but it should be analysed and understood. REMEMBER: “Culture is a complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by