买断商如何成功运作产品（How does the buyer successfully operate the product）.docVIP

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买断商如何成功运作产品（How does the buyer successfully operate the product）.doc

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买断商如何成功运作产品（How does the buyer successfully operate the product）

买断商如何成功运作产品（How does the buyer successfully operate the product） The buyout business has created a new sales model for the liquor industry, and has also created many well-known brands of baijiu, such as jinliufu, pentgrain alcohol, Beijing wine, VIP foreign river, liuyang river, etc. The success of these brands, on the one hand, has brought huge profits to their enterprises, and on the one hand, it has driven more ambitious people into the lucrative industry. After the product is bought out of the franchise, the price is determined by the buyer himself, so that the buyer has a free operation space. But how can we make the product successfully enter the market and be willing to accept it for consumers and bring win-win benefits to the manufacturers? One knows the other 1, the bosom friend The buyer should have a correct understanding of his strength. Before buying products, we should analyze our business strategy, sales channel, capital strength and sales environment from the aspects of advantages, disadvantages, opportunities and threats. Buying off a product is not a matter of a pat on the head, but a long-term strategy. Will comprehensively systematically analysis whether they have run the strength of the product and the problems in the operation process should have a full understanding of, must have the ability to work attitude, dont be intimidated by big problem encountered problems and loss of confidence to continue operating. 2, know 1 pet. Careful market research is required before the buyout. First of all, we should have a good understanding of the buyer. We should investigate the strength, reputation, after-sales service, brand reputation and reputation of the buyer. Secondly, we should investigate the number, taste, packaging and price of the best-selling liquor in the market, find out the most favorable potential opportunities, and develop new products that are marketable and marketable. Thirdly, consumers should be studied according to the market positi