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华普女性车 能否四两拨千金(Can the Chinese womens car be golden)
华普女性车 能否四两拨千金(Can the Chinese womens car be golden)
Its a very narrow market segment, and if two of the ten potential customers buy it, it will be a huge success for China, he said. Said xu gang, chairman of Shanghai huapu automobile.
Can the Chinese womens car be golden
Our correspondent han wei
March 8, womens day.
On this day, Chinese cars gave a special gift to female friends, and the women in Shanghai huap showed off their cars.
This is the first Chinese model and the second female car in the world. Since then, there have been gender differences in Chinese cars. The first was at the 74th Geneva motor show on March 2, 2004. The concept car, YCC, was released by Swedens Volvo. This shows that China is keeping pace with international trends in the field of womens cars.
Shanghai huap, whether the enterprise or brand is in the weak position in China, and the first female car can play the effect of four or two jins? How much of a splash can this car make in the Chinese car market? The first is not necessarily the most profitable, there are countless precedents, and how will the sea dazzle, which has already been preempted, be able to exploit more of the profits?
Get the gender element in the details
The so-called female car, undoubtedly is specially designed for the female, the product must be fully consider the womans physiology characteristic and the life habit. For women, car is more of the role of a more high-end toys, to the extent that they dont need a car to improve their identity, but must be able to fully display their personality.
The concept of women for car has obvious differences with men, men of automobiles appeal is relatively single, while women of automobile is the concept of multi-level multi-angle, car is mobile home, women is womens clothes, womens pet, is a womans own self-expression. Role to decide the female car must have extremely strong functionality and user friendliness, dazzle colour, clever, the appearance of the soft and delicate, and l
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