建设银行手机银行校园营销推广方案（Construction bank mobile phone bank campus marketing promotion plan）.docVIP

建设银行手机银行校园营销推广方案（Construction bank mobile phone bank campus marketing promotion plan） Construction bank mobile phone bank campus marketing program 1. Introduction to the programme Construction bank is the first domestic mobile phone bank, to pay for the user, account management and funds use safety brought great convenience and security, so the favour of business people and use, they became the CCB important users of mobile phone bank. High school students have high cultural quality, accept new technology and fast new products, which is the potential quality customer group of CCB. Although mobile penetration rate and mobile phone business rate are high in colleges and universities, the penetration rate and utilization rate of CCB mobile banking are still to be improved, and this market has unlimited potential. Many college students dont know or understand the business, and some students think they dont need such services and security mechanisms at all. In short, there is still a lot of work to be done to share the college cake. Through our own personal experience and careful observation and reflection, our team put forward the three-dimensional marketing plan of CCB mobile phone bank. The main highlights of the series are as follows: 1. Relying on the technology of CCB, the mobile banking homepage has created a new module of my university to realize the electronic learning of campus life. 2. Innovative interactive blog marketing publicity. Has xiamen special BRT series marketing. 4. By giving away and increasing SMS financial services to promote the popularization of mobile phone banking in universities. 5. By holding the LOGO design competition of CCB mobile phone bank to attract the attention of university students and the solution of CCB mobile banking, the brand effect of CCB mobile banking is enhanced. Ii. Team philosophy We believe that innovation is the only thing that can bring benefits to businesses and society. Our Youth show team is committed to the marke