HX集团专业化发展战略分析.pdfVIP

摘 要 摘 要 两次多元化发展的失败和教训，原因何在？HX 集团历经 12 年发展，事业初 创，面临专业化和多元化发展战略的路径选择，何去何从？经过对两次多元化发 展失败案例的剖析和反思，对专业化和多元化的比较分析、专业化发展战略与多 元化发展战略影响因素分析、HX 集团内部价值链分析、HX 集团传统生产经营模 式与实施外包战略模式分析、HX 集团 SWOT 分析，确定了 HX 集团的专业化发 展思路和专业化发展战目标略，明确概括 HX 集团的专业化发展战略：专注、外 包、品牌、渠道，并研究分析了 HX 集团专业化发展战略的保障措施。通过研究 和分析制定 HX 集团专业化发展战略，对专业化和多元化这一学术界和企业界热 点问题进行了讨论和归纳总结，这对指导企业经营实践活动具有重大的理论和现 实意义。 关键词：专业化，多元化，发展战略 I Abstract Abstract Diversified development of the two failures and lessons learned, why not? HX group after 12 years of development, business start-ups, facing professional and diversified development strategy and the path of choice, what next? After a failure of the diversified development of the two cases of analysis and reflection on the comparative analysis of specialization and diversification. Professional development strategy and diversified development strategy and influencing factors, HX Groups internal value chain analysis, HX Groups business model of traditional production model analysis and implementation of outsourcing strategy, HX group SWOT analysis to determine the professional development of the HX group of ideas and expertise goal-oriented development strategy a little, clearly outlined HX group of professional development strategies: focus, outsourcing, brand, channel, and research and analysis of the HX group professional development strategy safeguards. Through research and analysis to develop strategies for professional development HX groups, for sp