日本商业性运动健康俱乐部发展状况_运营方式和主要问题_唐建军.pdf

广州体育学院学报 第21 卷　第3 期 JOURNAL OF GUANGZHOU Vol.21　　No.3 　2001 年9 月 PHYSICAL EDUCATION INSTITUTE Septem er　　2001 、 1 2 3 唐建军, 刘来鸿, 杜国如 (1.北京体育大学, 北京　100084;2.杭州医学高等专科学校体育部, 浙江杭州　310012; 3.江西华东交通大学体育系, 江西南昌　330013) 　:运用文献法和分析法进行研究, 讨论了在日本经 发展带动下, 以日本商业性运动健康俱乐部为代表 的运动健康服务市场的发展、 日本商业性运动健康俱乐部运营的基本内容和面临的主要问题。主要的结论是: 1)日本运动健康俱乐部在发展中, 逐步形成了比较完备的运动健康服务的实践体系以及理论体系;2)“薄利多 销” 的大众化经营方式成为俱乐部经营的主流;3)日本运动健康俱乐部对日本体育人口的培养和稳定起到了积 极的作用。 :商业性运动健康俱乐部;发展状况;运营方式;主要问题;日本。 :G811　　　　:A　　　　:1007-323X (2001)03-0014-05 Main Problems and Way of Management and Eevelopment of Commercial Sports and Health Clubs in Japan 1 2 3 TANG Jian_jun , LU Lai_hong ,DU Guo_ru (1.Beijing University of physical Education,Beijing, 100084 2.Physical Education Department,Hang zhou training school of Medicine,Hang zhou 310012 3.Jiang Xi Huodong University of Traffic,Nan Chang 330013,China) 【Abstract】The research w as made y looking up literature and analysis.The development of Japans economy has rought along the development of the sports and health service market represented y commercial sports and health clu s.The asic content of the commercial sports and health clu s and the commercial sports and health clu s w ere facing mina pro lems w as discussed.The result of the research are as follow s :1)In the course of de- velopment of commercial sports and health clu s,A complete practice and theory system of sports and health ser- vice has thus gradually formed.2)The popular operation characterized ysmall profits ut quick turnover has ecome t