中国消费品分销渠道展望（China consumer goods distribution channels outlook）.docVIP

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中国消费品分销渠道展望（China consumer goods distribution channels outlook）.doc

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中国消费品分销渠道展望（China consumer goods distribution channels outlook）

中国消费品分销渠道展望（China consumer goods distribution channels outlook） China consumer goods distribution channels outlook There is no doubt that China consumer goods distribution system will show the various economic sectors, diversified forms, multiple distribution channels coexist and less links a little pattern, the relevant enterprises will further to scale, collectivization and modernization, specialization, standardization and internationalization of the direction of development. I. current situation of Chinas consumer goods market and distribution channels (1) the rapidly expanding Chinese consumer goods market; In the traditional planned economy system, China production of consumer goods are issued by the national plan for production, products by the Department of state exclusive commercial acquisition, one or two, three through the wholesale Station at various retail stores, according to a fixed supply area, fixed supply target and fixed price markdown rate three fixed mode of circulation. The beginning of 1978, China of the traditional planned economy system reform was carried out, in the reform and opening up policy under the guidance of the principle, and actively promote the reform of consumer goods circulation system, gradually change the production plan, the distribution plan, plans to supply the circulation system, the development of a collective, private, joint-stock, joint venture, cooperation etc. the various economic sectors, the formation of a variety of economic sectors, diversified forms, multiple distribution channels coexist and less link a little circulation pattern. 1978 from the ownership structure of circulation field, in China, total retail sales of social commodities, state-owned circulation enterprise sales accounted for 90.7%, accounted for 7.2% of the individual collective circulation enterprises, circulation enterprises accounted for only 2.1%; by 1994, China in total retail sales of social commodities, state-owned enterprises accounted f