产品感性意象的品质模型初探 - 交通大学.pdf

論 ^_^ 例 Quality Model of Product Kansei - Using Mobile Phones as Examples - 年 摘 要 Kano 更了 立略 略 數不數利 了 了不 異 類Kano 行 類度不 異 理Kano 更念 力 數Kano 類 力 力不Kano 念 力asymmetric nonlinear 度不度例不 類路度 不數不 不路 力不度不 更不 Abstract In order to explore the customers’ “kansei” feelings on product form more thoroughly, this study tried to apply “Kano model” to classify “kansei images” into five kinds of “quality attribute”. With the model built in this study, designers could strategically strengthen “customer satisfaction coefficient” according to the target customers and the competitors’ strategies, so that the corporation would get the benefit and the customers would be satisfied at the same time. Three different approaches, “direct classification,” “questionnaire of Kano model,” and “questionnaire of kansei image,” were used to build the “quality model of kansei”, and were compared with each other. Mobile phones, which are familiar products to the customers, were used as test samples to raise the accuracy of the questionnaire. The difference of the “quality attribute of kansei” classification among different customer groups was also discussed. The result of this study revealed that the “quality attributes of kansei” classified by the three different questionnaires are not exactl