学术英语(管理)含课后答案Unit2.pptVIP

Unit 2 Marketing Text B Critical reading and thinking Price Question: How does Wal-Mart make suppliers lower prices? Answer: Point-of-sales information (scanners, UPC codes, RFID...). Result: Wal-Mart tells suppliers the prices its willing to pay. Further result: Suppliers figure out how to manufacture to the price. Unit 2 Marketing Text B Critical reading and thinking Place Tampax: tampon, feminine care product Invented by Dr.Earle Cleveland Haas in the US in 1929, patented in 1933, once ranked by Fortune as one of the most important inventions