艺亦言利——徽商和中国画的市场化.pdfVIP

艺亦言利 ——论徽商与中国画的市场化 摘 要 本文结合徽商及其所处时代的特点，分析了徽商在中国画走向 市场过程中的作用。通过中国艺术超功利性的阐明，结合对历代中 国书画市场状况的概述，发现徽商的崛起与中国画市场化的进程有 着密切的共生关系。 本文着力从以下几方面分析了徽商与中国画市场化之间的关 系： 1、徽商是具有雄厚经济实力并异常热衷于中国画收藏及付诸 了实际行动的商业团体。徽商一大特色便是“贾而好儒”这使其与 文化艺术有着天然的亲和力，而其自身人生价值的定位也驱使着他 们向文化艺术靠拢。 2 、徽商对画家市场意识的形成，走向市场，对新安画派的生 成和发展都有着不可抹除的影响。徽商所为的这一切或许都只是自 发的但客观上却是他们在推动着中国画的商品化、市场化。 3 、论述徽商对扬州艺术市场不可替代的意义。一个标志性的 城市往往便是一个时代一个社会发展的方向，明清之扬州即如今上 海，所以对扬州艺术市场的探究对当时社会便有指标性意义。 4 、总结了徽商推动中国画走向市场化的历史及实现意义。不 管是积极意义还是消极意义，对我们当前艺术市场现状都可以引发 思考。 关键词：徽商 中国画 市场化 Huishang and the Chinese painting’s market advancement Abstract This article unifies Hui Shang and its loca tes the time characteristic, analyzed Huishang’s function in the traditional painting move towards in the market process Through the exposition of the ultrautility of the Chinese art and unifes to all previous dynasties china Calligraphy and painting market Condition outline, discovered that There are a close paragenesis relations between the Huishang rising and the tradition Chinese painting market advancement This article has been analyzing the ralation between HuiShang and the traditional Chinese painting market from follow seveval aspects. 1st,Huishang has the abundant economic potentiality and exceptionally craves to the traditional Chinese painting collects and has put to the practical commercial association. 2nd,Huishang to the painter market consciousness formation moves towards the market, sends the production and the development to the Xinan picture all has may not the erasure influence 3rd,Analyizes the significance of Huishang,which cannot be substituted to the Yangzhou art market 4th,Summarized the