跨文化商务交际教案讲稿1.docxVIP

教案首页授课内容Chapter 1 Communication: An International Perspective所需课时4 学时主要教材或参考资料《跨文化商务交际第二版》高等教育出版社 2011 年出版教学目标知识目标：1. 理解并掌握沟通和商务沟通的基本原理；2. 通过案例欣赏理解跨文化沟通的特点；3. 了解跨文化商务沟通的重要性和复杂性；4. 学习跨文化商务沟通相关词汇。能力目标：使学生在理解沟通和商务沟通的基本理论的基础上，培养其文化意识与跨文化交际能力。德育目标：1. 提高学生对文化差异的敏感性、宽容性和处理文化差异的灵活性，培养学生跨文化交际能力；2. 激发学生对中西方沟通形式差异的思考。教学重点沟通和商务沟通基本理论及特点教学难点跨文化商务沟通特点和案例分析教学方法1. 多媒体教学2. 讨论法3. 讲授法4. 视频观看教学内容及时间安排Ⅰ. Basics and Purposes for Communication 1学时Ⅱ. Business Communication 1学时Ⅲ. Intercultural Communication 1学时Ⅳ. Learning Intercultural Business Communication 1学时学习指导1. 预习本章教学内容并完成课前学习任务；2. 复习并掌握本章相关理论知识；3. 通过相关练习题巩固知识；4. 通过商务对话练习和案例分析进一步理解本章理论与知识。作业及思考题Preview：Previewing the next part.Oral Practice：Practicing a conversation on intercultural business communication.教研室审阅意见同意上述安排。教研室主任签字： 200 年 月教学程序教学的基本内容 (1)时间安排教学方法Warm-up ActivitiesAsk students to watch a video clip on cultural shock and answer the following question:What has gone wrong in this video?* Cultural shock: Culture shock is precipitated by the anxiety that results from losing all our familiar signs and symbols of social intercourse. These signs or cues include the thousand and one ways in which we orient ourselves to the situations of daily life: when to shake hands and what to say when we meet people, when and how to give tips, how to give orders to servants, how to make purchases, when to accept and when to refuse invitations, when to take statements seriously and when not. These cues which may be words, gestures, facial expressions, customs, or norms are acquired by all of us in the course of growing up and are as much a part of our culture as the language we speak or the beliefs we accept.I. Basics of Human Communication 1. Needs and Purposes for CommunicationCommon purposes and needs for communicating:Survival (e.g. renting a flat, buying food)Cooperation (e.g. carrying heavy box with another guy, making a presentation in class)Personal needs (e.g. crying on someone’s shoulder, dressing in the right way)Rel