广电运营商大数据综合运营平台设计和实践.pdfVIP

11 NETWORK CON~程黯 γ，雪想 文献引用格式:张卫.广电运营商大数据综合运营平台设计和实践[JJ. 电视技术，2017 ， 41(1) :42-46. ZHANG W. Design and practice of big data integrated operating platform owned by television cable network operators [JJ . Video engineeri吨，2017 ， 41(1) :42-46. 中固分类号:TN949 文献标志码:A DOI: 10. 16280/j. videoe. 2017. 0 1. 009 广电运营商大数据综合运营平台设计和实践 张卫 (浙江博通影音科技股份有限公司，浙江杭州 31∞∞) 摘要:对有线电视运营商大数据平台设计思路、功能架构和应用场景进行分析，介绍了广电大数据分析应用系统的构成及关 键技术问题，并通过应用案例分析了广电大数据系统的发展前景。对于有线电视发展大数据运营，有重要的借鉴意义。 关键词:广电运营商;大数据;互联网+ ;数据采集;数据分析 Design and practice of big data integrated operating platform owned by television cable network operators ZHANG Wei (ZheJiang B叫ght Media Techrwlogies Ii町，Hangzhou 310俐， China) Abstract: The ideas focused on big data platform about its architecture designing , function modules defining , users scenarios plan- ning and others are discussed , it introduces and analyzes the components and key technologies to build the platform which will show outstanding performance about the service analysis and reporting sector. The article also outlooks the future perspective about the cable network operators big data service based on the detail cases studying. And it is meaningful for the development of big data operating of television cable network. Key words:television cable operators; big-data; Intemet + ; data mining; data analysis 随着互动媒体的发展以及服务竞争态势的日益 广电行业在互动媒体业务运营的过程中，形成 加剧，广电运营商的互动媒体经营理念经历了 3 次 和累积了大量文件颗粒度大的视频内容、海量的用 重要的变革，第一阶段是广电业务发展的初期，业务 户服务数据、亿万次的个性化点播服务请求、海量的 直播用户收视数据·…..这些数据的加工处理已经融 单一，仅仅围绕承载广播电视传输业务，确保安全播 入到广电媒体运营的方方