供应链环境下的大规模定制策略--延迟策略（Mass customization strategy in the supply chain environment - delaying strategy）.docVIP

供应链环境下的大规模定制策略--延迟策略（Mass customization strategy in the supply chain environment - delaying strategy） Abstract: driven by current competitive pressures and technological innovation, more and more companies are realizing that most of the costs of products and services are affected by product design. Therefore, in the current situation of product demand diversification, enterprises are looking for low-cost and efficient ways to achieve mass customization. The design based on the delay principle saves a lot of cost for mass customization. This paper starts with the effective implementation of mass customization, expatiates the delay strategy mode of mass customization in the supply chain environment, and then discusses the conditions and steps of implementing the delay. Key words: mass customization; Delay strategy; Conditions; steps With the rapid development of science and technology and the progress of the society, demand appeared the trend of personalized and diversified, the traditional way of standardization and mass production has received the unprecedented challenge, time and flexible and quick response ability will determine the fate of enterprise in competition. Today, the dramatic increase in product diversity has led the company to seek a cost-saving approach to mass customization. Delay strategy is to adapt to the design concept of mass customization, emphasized the reshaping product and process design, combine the advantages of mass production and customization in together, to cope with the complex and uncertain factors to paralyze the supply chain, has been widely used in the global manufacturing. Effective implementation of mass customization approach - delay Mass customization can help companies enter new markets and attract a large number of customers who cant be satisfied by standard products. However, the original mass customization was wasteful and inefficient. If customized products exceed customers expectations in time and cost, they will only lo