上海楼盘促销个案（Shanghai building promotion case）.docVIP

上海楼盘促销个案（Shanghai building promotion case） Shanghai real estate promotion case Hua Peng garden launches one room, one hall monopoly Dahua Village in Dahua three village in the Shanghai property market is the first one room, one hall monopoly sales methods, and in advertising to caricature form customers, this is a new form of one room, one hall monopoly. The property will be monopolized customers set, in order to fully reflect the monopoly features. Yishiyiting customers set monopoly: married couple, successful people and older man. Comment: marketing method first Huapeng garden a monopoly in the form of the property market in Shanghai, which has a wide effect; at the same time, monopoly on the surface to give up a part of the non Yishiyiting demand of customers, but because of strong pertinence, the fact is that customers are more likely to be attracted. Jiaxin garden city next month sales prices marked Located in Yanan Panyu road junction Jiaxin Garden City hit next month pricing in advertising, and at the same time to mark the prices this month and next month, prices this month is 100 yuan / square . Comments: this sales law so that customers clearly feel the value of real estate, and thus help customers build confidence in the quality of property. Wan Feng District launched booking ticket Liangcheng is located in the Wan Feng Wan Road Flower Aru District launched to offer customers booking tickets. Wan Feng stated in the sales area, where in the year before the end of June * to the scene showings customers wishing to purchase, can pay 1000 yuan deposit, receive booking tickets, the buyers can discount coupons 50 yuan per square metre. Booking tickets will be a full refund, and plus 30 yuan fare to the table thanks. Comment: if the real estate market is bullish and ticket reservation voucher coupons cloth as the planned economy period, can become the shopping discount guarantee; if the market was flat, but retain customers a gimmick, because all the real buyers c