中国广告业现状（The current state of advertising in China）.docVIP

中国广告业现状（The current state of advertising in China） .txt advertising industry status quo China Ireland a country without a divorce, a one hundred year contract. Sad, do not tell others, because others do not care. You have to guess the truth lies, this is now the society. The present situation and development trend of Chinese advertising industry As we all know, advertising is called a barometer of economic development of a country, and there is an extremely close linkage between the two. In 2005, the macroeconomic fundamentals improved so that the total advertising industry continued to grow. But it is worth noting that, in 2005 Chinese advertising industry growth in 123 billion 800 million yuan high momentum has been showing signs of slowing down, the advertising industry inside the micro main body status, the relationship is undergoing a new adjustment, the potential contradictions, conflicts and opportunities emerge. This is the best of times, but also the worst of times. In a complex age like 2005, studying advertising, our analysis scales out of the annual framework, backward looking, forward looking. The development of the advertising industry Chinese diagnosis isexhausted resistance, the search for a breakthrough in the direction of the puzzle. Status scanning Statistics show that in 2004 the national total advertising business units 113508, 11722 increased over the previous year, an increase of 11.5%; advertising professionals 913832 people, 42466 more than the previous year, an increase of 4.9%; advertising sales amounted to 123 billion 860 million yuan, a year-on-year increase of 14.8%, accounting for 0.93% of GDP, accounting for third of industrial GDP 2.9%. 1. advertising agencies At the end of 2004, the national advertising company was 76210, an increase of 9857 over the previous year, an increase of 14.8%, advertising companies accounted for 67.1% of the total number of advertising business units. Advertising companies employing 641654 people, an incre