Unit1PromotingActivities-实题库.pptVIP

Read and Simulate 5 Pay attention to the italicized (斜体的) parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. You may gladly spend $229 to get a hot media player, thinking it’s a deal compared with the highest-priced version and not blink that you could instead buy a palm computer at the lower price of $199 with more features. You shouldn’t give up, instead, I think you should try your best to finish it well. 乔治很想逃离她，但他还是让她坐进了自己的车并把她送回了家。 她没有回答我，反而问了我另外一个问题。 George wanted very much to run away from her, but instead he took her in his car and drove her home. She didn’t answer me, but instead, she asked me another question. Back PASSAGE II Information Related to the Reading Passage Point of Purchase (POP) A terminal or vending machine in a store or shopping mall where a customer can view products with their prices and select items to buy. The term Point of Purchase usually refers to the industry concerned with customer behaviour at the location of the purchase decision. POP is considered one of the most important aspects of advertising and merchandising. It is believed that the most critical time to influence buyer behaviour is when they have money in hand. Marketing mix The marketing mix is generally accepted as the use and specification of the 6 Ps describing the strategic position of a product in the marketplace. The 6 Ps refers to Plan, Pick, Price, Package, Promote and Prove as follows: 1. Plan your marketing strategy. 2. Pick a way to market. 3. Price it right. 4. Package it professionally. 5. Promote your product/service. 6. Prove that it works. If not, make it better or go back to 1. Advertising The best approach to advertising is to think of it in terms of media and which media will be most effective in reaching your target market. Then you can make decisions about how much of your annual advertising budget you’re going to spend on each medium. The most frequently-used