三访菲利普·科特勒（Visit Philip kotler）.docVIP

三访菲利普·科特勒（Visit Philip kotler） Visit Philip kotler Kong traditional sales and marketing marketing edition 2005 01 Related links: In northwestern university Kellogg school of marketing professor Philip kotler named after Sir Philip kotler marketing award, in April 2001, in the United States the highest silver American marketing association headquarters building, by Dr Philip kotler authorize the organizing committee of the China international awards, no consulting institutions in China. The award is divided into two categories: theoretical contribution and marketing case. On October 25, 2001, the second annual international prize award ceremony, the organizing committee of the international award, announced that guangzhou zhongshan university professor, PhD supervisor Mr Taihong lu became Chinas first Philip kotler marketing theory contribution award winner. On October 25, 2003, the 3rd golden tripod award presentation ceremony, the organizing committee announced that hisense group and xia xin group were awarded the Philip kotler marketing case award. Now the organizing committee of the 4th international award is a comprehensive collection of the marketing case award candidates, the sales and marketing magazine 10th anniversary of affecting the process of marketing in China top ten enterprises according to the appraisal rules, automatically become a candidate for the enterprise, at the same time, other enterprises candidate case registration in picking up, too. No matter how much a world-class marketing scholars, there is no doubt that the influence of Dr Philip kotler marketing world for China is the biggest, in this sense, what he called the modern marketing godfather is little dissent. Because of this, in promoting the marketing communication between China and the United States, we will have a dialogue and cooperation with Dr. Kotler as an important entry point. In November 2000, at the invitation of Dr. Kotler, Dr. Su and I attended the annual meeting of the sout