快消品经销商如何占据市场份额（How can fast - consumer dealers take market share）.docVIP

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快消品经销商如何占据市场份额（How can fast - consumer dealers take market share）.doc

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快消品经销商如何占据市场份额（How can fast - consumer dealers take market share）

快消品经销商如何占据市场份额（How can fast - consumer dealers take market share） How can fast - consumer dealers take market share I. targeted strategy No big problem could be solved; Difficult market are also can be used as a space again, the market opportunities in looking for opportunities to market; channel opportunity to look for opportunities in the channel; consumer opportunity in looking for opportunities to customers, for most dealers because of human, material and financial resources are limited, in the market for establishing a base area must be in line with the actual conditions of the company. If you dont have comprehensive local market conditions, suggest market segment, determine the more narrow target area, channel and consumer targeted to base the market, both to save resources, and can achieve twice the result with half the effort, also can create local competitive advantage, accumulation of resources and confidence to build a comprehensive base market. Such as: so-and-so trade male in personnel, funds and so on various aspects condition is limited, do not have in the county area develop the market, after a detailed market survey finally chose a few villages and towns to build their own home markets (the right products to the appropriate terminal; the appropriate policy to give to the right terminal; appropriate guang xuan on terminal; appropriate for different stores for different call cycle and service standards; according to different standards for different pin store...). After a years operation, the market of these towns and villages has begun to take shape, with sales in each township reaching more than 600,000. Focus strategy Familiar with history knows that the nuerhachi thirteen road army offensive, in the face of the Ming dynasty is whether you come from a few road, I only in view of the way the policy of military forces concentrated eight banners, divide-and-conquer, eventually defeated the army. For liquor, small and medium enterprises with limited re