曲解奥克斯（Misconstrue orks）.docVIP

曲解奥克斯（Misconstrue orks） Orcs in the industry has a lot of special terms, the price killer spoiler, rascal, air conditioning industry, rebel, alternative, hermas, hype, there is some neutral words, but it seems to be with some quotes. In Chinas industries, there are always some very similar enterprises and phenomena, I want to by orcs an analogy with some enterprises and individuals, to reveal the orcs and analogy of commonness and can consider to draw lessons from some of the thinking. L oaks and mengniu At the beginning of 1999, mengniu dairy company started the market operation with more than 13 million funds. In that year, mengnius sales reached 0.44 billion yuan, and by 2002, sales surged to 2.1 billion yuan, up by 48.6 times. With 1947.31% of the growth on the top of the list in the top Chinese growth enterprise, and for three consecutive years to create the Chinese dairy industry first speed, in the Chinese dairy industry ranking increased to 1116 from 4, created in a day on average more than 1000 days beyond a dairy companies marketing miracle! Mengniu phenomenon is called western enterprise, shenzhen speed. When we started to do air conditioning, we were 1,000 times bigger than the largest domestic air-conditioner manufacturer, said one of the words I heard in the samsung showroom. In 1994, the company started working with the us to produce oaks, but by 1999, it produced just 160,000 units. Company behind the United States alone in 1999, due to the strategy properly, the results off sales growing by leaps and bounds, 2000, 2000, 2001, 2001, 1.57 million units in 2002, ranked the fourth national promotion and market after gree, midea and haier. On July 21, 2003, oakes Wu Fangliang air conditioning company general manager declared, air-conditioning sales reached 2.002 million units, up 35% over the same period last year, market ranking is expected to enter the top ranks. In just a few years, the phenomenon of oaks appears to be a miracle of impossible to say p