颠覆惯性思维让创意成为市场注目的焦点（Disruption of inertia is the focus of the market）.docVIP

下载本文档

5
0
约1.1万字
约 8页
2017-07-21 发布于河南
举报
版权申诉

颠覆惯性思维让创意成为市场注目的焦点（Disruption of inertia is the focus of the market）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

颠覆惯性思维让创意成为市场注目的焦点（Disruption of inertia is the focus of the market）

颠覆惯性思维让创意成为市场注目的焦点（Disruption of inertia is the focus of the market） The domestic buyer market is formed, the supply is greater than the demand; Facing more fierce market competition and powerful foreign competitors, the enterprise based on more dependent on marketing, in the era of knowledge economy, the enterprise only vigorously develop creative marketing, they can better meet the challenges. The successful marketing comes from the creative new nature of the knowledge, and a good marketing idea can even reach the effect of small bog and dialing a thousand jin. The global brand, Intel, is no doubt the best example of innovative marketing. Intel launched an Intel Inside AD campaign in 1991, and Intels trademarks appeared in large Numbers on the TV AD peace media. Ten years later, Intel through dealer advertising cooperation plan, will transport, movies, websites and so on into its scope of sponsorship, let dealers will be more accurate information to target customers. In the marketing gimmick, Intel has abandoned the stiff marketing techniques of previous traditional industrial products. They brought in first singer combination Blue Man Group in advertising, although the superior combination and no special skills, but their power of humor and strong interaction with the audience, etc., can let the audience feel and participation, so as to give a person the sense with Intel processor super power. Companys chief executive, Craig Barrett, even at the sacrifice, and the Blue Man Group, playing on a computer room, not only painted on the face paint, and even acting to swallow a camera. These creative marketing gimmick, successful let Intel construct a strategic brand position in the market, as well as industrial products began to refer to consumer product creative marketing gimmick leave a wonderful. Today there are still many people mistakenly believe that marketing is the use of intensive advertising bombing of high budget for the customer, actually this kind of marke