橱窗广告（Window advertisement）.doc

橱窗广告（Window advertisement） Window Advertising (window advertising) Window advertising is an important part of pop advertising in modern shops, it uses the media such as glass window, stores the important commodity, according to the ingenious idea, the use of artistic skills and modern science and technology, designed to display a rich decorative samples of the United States, to achieve the purpose of stimulating consumption. In the modern commodity activity, the window advertisement is ultra frequently uses one kind of advertisement form, simultaneously also is the decoration Merchant Ultra Storefront important means. A novel concept, distinctive theme, unique style, elegant manner, decorative appearance of the window, and the entire business super structure and internal and external environment constitute the beauty of the three-dimensional picture, can play a role in beautifying Ultra. 1. Display mode and characteristics of window advertisement The main expression of the window advertisement is to set up the glass window in the Shang Super Street fa?ade. The distribution of the products of the scientific classification, the destination to choose, in the ingenious artistic conception based on the careful layout of goods, in order to achieve the aesthetic effect of decorative and overall aesthetic, to promote the promotion of goods, promoting sales. Compared with other similar ads, the main feature of window advertising is authenticity. It is the product itself as the main body, the most intuitive display of goods, conveyed to consumers is a true and reliable product image. In the process of conveying the image of the product, the window advertisement has the characteristics of directness, and the consumers perceive the vivid goods without any further explanation. 2. The function of window advertisement From the point of view of business psychology, the window advertisement will ultra the important goods operated by the combination skillfully, form a group of intere