策划学习（Plan study）.docVIP

策划学习（Plan study） Syllabus: The first part: The Enterprise activity plan and the news public relations propaganda elaboration Introduction of enterprise activities 1 Definition of enterprise activities 2 Characteristics of enterprise activities 3 Effectiveness of enterprise activities Second, the planning steps of enterprise activities 1 Early investigation and analysis 2 Proposal Preparation 3 Implementation Monitoring 4 Activity Evaluation The writing of the Enterprise activity Planning book 1 purpose of the enterprise activity 2 Theme of enterprise activities 3 Promotion of enterprise activities 4 Live atmosphere Rendering 5 Enterprise Activity Flow 6 Crisis management 7 Preparation work arrangement Event Marketing and PR creative planning 1. Classic Classics--retrospect of excellent PR originality in history 2. Summarize the common characteristics of the classic PR creative 3. Explore the gene for a classic PR idea 4. The idea process of creating PR ideas 5. Tools and forms in the creative process 6. Creative and Planning simulation exercises and panel discussions 7. Entertainment for the age of the king, how do we grasp the main points of consumer concern 8. How Fords activities plan to produce a buzz effect 9. To the Pepsi-Cola learning marketing activities Planning 10. How activities are planned to target consumers 11. The basic process of enterprise marketing activities The planning and management of enterprise activities 1. Brainstorming skills 2. Creative PR Activity Resources 3. Policy and information creation 4. What makes a PR activity produce value-added 5. Designing topics related to specific objects 6. Planning and organization 7. Project Logistics 8. Arouse and maintain media interest The news and publicity plan of enterprise activities 1. Why enterprises need activity news hype; 2. Enterprise Activity News Hype and the general news hype difference; 3. Enterprise Activity News Hype Five Foundation and three main elements; 4. Enterprise Activity News