联华超市（Lianhua Supermarket）.docVIP

联华超市（Lianhua Supermarket） Lianhua supermarket was founded in May 1991, is the first in Shanghai to develop chain management characteristics of the supermarket company. After 12 years of development, Lianhua has become Chinas largest commercial retail enterprises, forming a large integrated supermarkets (hypermarkets), supermarkets, convenience stores and other formats, linkage, complementary competitive advantages. In Shanghai, Beijing, Tianjin and other 20 provinces and autonomous regions of more than 100 cities to establish a strong chain of operation network. Lianhua sit for 3 consecutive years Chinese retail industry leader of the seats, is the most trusted consumer brands. 2003 sales scale of about 20000000000 Yuan, nearly 2600 stores. Once again, with strong strength laid the leading position in Chinas retail industry. Shanghai is the forefront of retail opening to the outside world. In early 1990s, Shanghai established its first Sino foreign joint venture Department store. Since then, Carrefour, Metro, Auchan, lotus and a number of world commercial giants have entered Shanghai, a home and a chain store. After entering the WTO, the market competition is more intense, and Lianhua supermarket is also accelerating the development. Since 1996, Lianhua has been developing at an average speed of more than 80 l stores per two new days. By the end of 2001, the number of stores has reached 1225, and the network coverage has risen to 10 provinces and cities, and the overall benefits have been considerable. But with the expansion of the scale of Lianhua speed come together, there are many deep-seated contradictions and problems, the first is, the traditional logistics can not adapt to the smooth circulation of commodities, huge convenience store sales in the network. Lianhua supermarket was founded at the beginning, it has a unified procurement, unified distribution and other modern chain business characteristics. However, compared with the international commercial giant