联想简介（Lenovo）.docVIP

联想简介（Lenovo） Lenovo Inc marketing strategy I. current situation of Lenovo Inc Lenovo Group after 22 years of development, through the acquisition of IBM PC business to the road of internationalization, has now become a global partner of International Olympic Committee, with the Turin Olympic Games as an opportunity to enter the world of the horn sounded. Although Lenovo in the market has become Chinese can compete directly with foreign multinational companies in the company, but the association is also facing increasingly complex competition environment and the increasingly strong competitors, Lenovos competitive advantage has been threatened, how timely according to the change of internal and external environment to adjust itself to consider is the current Lenovo the problem. Lenovo introduced this new relationship marketing strategy in the marketing work, change the way of thinking of the original thinking method change from the simple combination of marketing factors for real marketing oriented, reciprocity and target market customers, suppliers, distributors, competitors and the influence on establishing, maintaining and developing the long-term cooperation between the. Due to the implementation of the relationship marketing, making Lenovo borrow each stakeholder resources, strengthen their own strength based on the basic theory of relationship marketing, market model, the implementation principle and the related theory, through empirical analysis and research of the Lenovo Group in recent years, the implementation of relationship marketing, puts forward the enterprise at present the implementation of relationship marketing problem: the lack of customer relationship management, resulting in customer relationship is not deep, thus affecting the companys profit distribution channel; existing order, agent Cuanhuo phenomenon, the price confusion, the positive effects of agents; the lack of cooperation with each echelon competitor, there is fierce competition, LED to