联通校园推广活动策划方案（Unicom campus outreach program）.docVIP

联通校园推广活动策划方案（Unicom campus outreach program） Preface The thumb by Henan Unicom Company commissioned by the advertising company, China Unicom new life your own beautiful campus planning, the planning according to the agreement, from the beginning of December 2002, to the end of March 2003, which lasted 3 months, we are submitting the advertising planning program text. Active purpose 1, the establishment of China Unicom enterprise brand: China Unicom young, vibrant and dynamic Enterprise brand effectively convey to the university teachers and students, cultivate enterprise affinity, expand enterprise popularity and influence, and establish a good brand reputation, so as to strengthen the teachers and students to this brand identity and confidence. 2, publicity and promotion of integrated services: communication, including paging, Unicom, 130, Unicom in Letter, CDMA133 and other integrated services, closer product and the distance between teachers and students, to promote enterprise products to pave the way for the market. 3, effectively combat competitors: through this interactive, rather than commercial publicity activities Can receive the schools response, parents support, the active participation of the majority of teachers and students will promote enterprises The emotional distance between the industry and the students, thus effectively combating competitors on campus. 4, a good social effect: the first of its kind in the campus of large-scale promotional activities, from the opening to Zhengzhou in mid March to mid April, the large area, long time and involves HSBC is to promote the activities of the There was no parallel in history.; through the effective integration of the enterprise itself, advertising companies, schools and social and other aspects of the power can the formation of hot spots, sparked media attention, the social influence and radiation effect to Zhengzhou and the whole Henan province. Marketing environment analysis Opportunity 1., the communi