论析校园广告传播的渠道建设（On the channel construction of campus advertising communication）.docVIP

论析校园广告传播的渠道建设（On the channel construction of campus advertising communication） Key words: campus advertising; advertising communication; channel construction Because of the unique nature of the communication environment, the communication channel of campus advertisement is different from the ordinary commercial advertisement. Campus advertising channel also because of the lack of gatekeeper, in advertising communication activities produced some adverse effects. This paper discusses the construction of campus advertising communication channels from three aspects of understanding media characteristics, taking into account social benefits and strengthening administrative supervision. The channel in advertising communication refers to the media that carries the advertisement, which is the form of advertising release. The channel is the path of advertisers product or service information to consumers, channel construction is related to the effect of advertising is expected to achieve its objectives, but also expand and share to the advertisers market promotion. Whether from the point of view of communication or from the point of view of marketing, the channel in advertising activities is a key factor to decide whether advertising activities can achieve its goal. The spread of H in the five W mode in Ins which channel, through what channels, is an important link of communication activities to complete. Campus advertising, as a special advertising communication activity, the problems in its channel construction has gradually become the bottleneck restricting the development of campus advertising. One, multiform, campus advertisement is different From the teaching building to the dormitory, from the cafeteria to the water room, the campus advertising overwhelming swept; posters, leaflets, banners, took turns playing field sales; business performance, you Changba me play. Because of the unique campus communication environment and the content of communication, advertisers can