H品牌电热水器华东F省之市场攻略（H brand electric water heater east China F province market strategy）.docVIP

H品牌电热水器华东F省之市场攻略（H brand electric water heater east China F province market strategy） Many brands, serious homogenization, is the current status of electric water heater market. Along with the national large-scale home appliance chain staking, the market environment for the majority of electric water heater production enterprises become more and more serious, the survival of the fittest, the natural law of survival of the fittest one with bloody reality proved its great. How to be a winner in this fierce market competition and not be eliminated by the market, I think it should be the most important question for every electric water heater manufacturer. The author of H brand electric water heater successfully entered the East China F provinces actual combat experience to interpret, perhaps still struggling now in the edge of life and death of small and medium-sized electric water heater production enterprise can be inspired. The H brand is the debut China market at the end of 2002, the domestic small and medium-sized electric water heater manufacturers is the low price, the value of the product is not strong, to agents or distributors in one step of policy, not to mention other marketing methods, advertising and other promotional support (now there are still many enterprises in the use of this can be said to the dealers and consumers irresponsible business style approach), some enterprises in order to get the agent and distribution, to provide free shell prototype and other preferential policies. In contrast, H brand policy is demanding: cash spot, no bed, the first payment must guarantee a certain amount of pressure charged gold shell prototype....... In order to cooperate with the implementation of this policy, of course, the production process and packaging have also made a series of processing: magnetizing device (magnetic water bath concept), imported polyurethane foam, stainless steel shell, matte white spray technology, beautiful appearance and elegant, exquis