家具市场细分的原则和途径（Principles and ways of furniture market segmentation）.docVIP

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家具市场细分的原则和途径（Principles and ways of furniture market segmentation）.doc

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家具市场细分的原则和途径（Principles and ways of furniture market segmentation）

家具市场细分的原则和途径（Principles and ways of furniture market segmentation） Principles and ways of furniture market segmentation In this competitive and diverse era, furniture enterprises want to win, must go one step is to seize a group, this kind of consumer groups carefully pondering the individual demand for furniture market segmentation, and then the precise entry placeholder to achieve break breaking, enjoying the wealth gold furniture. Market segmentation is a new concept proposed by American Marketing scientist Wendell Simy in the middle of twentieth Century and 50s. In twentieth Century and 50s, many enterprises adopted the idea of marketing as the guiding ideology of management. The concept of consumer centered marketing must first solve a basic problem, that is, where is the market?. In order to solve this problem, many companies starting to meet the different needs of consumers in practice, to provide different products, and the use of different distribution channels and advertising forms, to carry out marketing activities. Such as the United States Procter Gamble found its customers due to the different nature of the washing fabrics, requires a different performance of soap, and changed the original operating a single soap practice launch laundry soap 3 different performance, different grades, so as to meet different consumer needs, improve the competitive ability is achieved high market share. Wendell Simy summed up these experiences and put forward the new concept of market segmentation. This concept has been paid much attention by the management and academic circles, and has been widely used. Market segmentation can according to the needs, interests, consumers in the purchase motivation, purchase behavior, ability differences or differences, using the system approach to the overall market is divided into more than two different types of consumer groups; then each kind of need or desire of the same consumers, a series of methods for segmentation differences t