将劣势化为优势的五种招式（Five styles of turning inferior into advantage）.docVIP

将劣势化为优势的五种招式（Five styles of turning inferior into advantage） In OTC advertising of drugs in the marketing process, due to the reason of the product itself or market resources or policy restrictions and other aspects, there will be more or less unfavorable situation, at this time, if you can change the way of reverse thinking, may be weaknesses to resolve for the advantage, even the content will become one of the sharp weapons you depended on the competition breakthrough, kaijiangtuotu. According to my experience in several practical operations and Research on other products, summed up the following N types will be inferior to the advantages of moves: The first one, a Drugs are three points, no matter how strict the quality standards of drugs, it can not have no side effects. How do you resolve this disadvantage when your business has a relatively common side effect (of course, relatively minor, and does not endanger the patients life)? At this point, the best way is not to explain to others how good your medicine is and how small the side effects are. In so doing, you can only say that you acknowledge the shortcomings of the product, consumers will not be assured. At this time we should do is to find you, before the side effects in others, he told people to put up a pageantry, the common phenomenon of this kind of drugs as the main evidence of onset, with certainty to solemnly promise, let the patient to feel it coming. This turns the side effect into a cure and turns the disadvantage into an advantage! In my operation of a treatment of encephalopathy products, there is a more common adverse reactions: generally in patients taking 3 days later, there will be diarrhea. The patient was so scared at the moment that he was extremely suspicious of the quality and effectiveness of the drug and was severely affected by the sale of the product. The understanding and careful analysis on this issue, found that patients with diarrhea is not very serious, the effect will not be