广告学必读书籍（Advertising must read books）.docVIP

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广告学必读书籍（Advertising must read books）.doc

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广告学必读书籍（Advertising must read books）

广告学必读书籍（Advertising must read books） 1. contemporary advertising, William Ahrens, Huaxia publishing house, 1999 2. Confessions of an advertising man, [America] David Ogilvy, Chinese friendship press 3. modern public relations, Huang Xizhen, Guangdong Higher Education Press 4. planning book, Hu Yi, Chinese Society Press 5. location, [beauty], Rees, Trout, China finance and Economics Press 6. public relations strategy and tactics, [beauty] Denis, Willcocks, etc., liberation press 7. the worlds most glamorous PR guru, Xia nianxi, Commercial Press 8. Jack Welch autobiography, [beauty] Jack, Welch, John, Byrne, CITIC Publishing House 9. Haier, made in China, Yan Jianjun, Hu Yong, tricyclic Publishing House 10., the most outstanding advertisement master in the world 11. advertising creative training course, Guo Xiaohua, higher education press 12. planning and advertising techniques and mistakes, Wu Can, Sichuan peoples press 13., new modern advertising planning practice, Wen Hao, Blue Sky Press 14. advertising originality 100, Lu Taihong et al. Guangzhou press 15. 100 classic advertising, sherry, Guangzhou. 16. successful advertising 80, [Taiwan] Yan Boqin, China Friendship Publishing Company 17. advertising notes, Ye Maozhong, enterprise management publishing house, 1999 18. media events: a live broadcast of history, [beauty], Daniel, Dai Yang, etc., Beijing Broadcasting Institute press 19. global communication, C Mailey Paul, Tsinghua University press 20. advertising goal and result determination, [America] Solomon Duca, Inner Mongolia peoples Publishing House 21. social psychology, Sha Lianxiang, Renmin University of China press 22. Panasonic management philosophy, [Japan] Konosuke Matsushita, Yanbian University press 23. social psycholinguistics, Wang Dechun, Shanghai Foreign Language Education Press 24. business administration selected teaching materials - advertising course, Li Baoyuan peoples Posts and Telecommunications Press 25. new advertising history, Liu Jiali