不要让战略捆住了手脚（Dont let the strategy tie the hands and feet）.docVIP

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不要让战略捆住了手脚（Dont let the strategy tie the hands and feet）.doc

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不要让战略捆住了手脚（Dont let the strategy tie the hands and feet）

不要让战略捆住了手脚（Dont let the strategy tie the hands and feet） Strategy is a commitment to shareholders We all know that strategy is the steering wheel of an enterprise and the navigation of all decision-making. So in deciding what to do next, our first reaction is, is it consistent with our strategy? In the long-term, we will be all the things with the strategy of docking, if we can match the words, then do not hesitate to implement, otherwise, will not hesitate to veto. For a big business, this will be the only option, because, unless the enterprise is in trouble, the large shareholder power of the enterprise will not allow the enterprise to violate previous commitments. And this commitment to most people is the corporate strategy. This commitment will, of course, contain a lot of content, including the starting point, the end point, the path choice from the beginning to the end point and the reaction principle of the contingency. This is the strategy, is the enterprise in the sea voyage in the Eternal navigation aids. Let us not say that this principle is good or bad, lets first analyze the following several cases. A enterprise was established in 1990, is a Dalian engaged in food additive production company. Because the technology is a domestic leader, so the original market is very good, the companys profits doubled every year, until 1995, the companys strategic objectives from the original growth goal to become a monopoly target, that is, in the next five years, occupy all of Chinas sweet market. The companys market strategy is still based on bold credit, while making great use of the companys credit capacity, with the balance of payments receivable. In this way, the formation of the spring delivery, autumn collection of goods and the pattern of the organization of production. This operation has been very smooth, along with the northern beverage industrys vigorous development momentum, the sweetness of the market has maintained a strong momentum of growth. Until 1998