产品策划与运营策划的区别（The difference between product planning and operation planning）.docVIP

产品策划与运营策划的区别（The difference between product planning and operation planning） In fact, there is no essential difference between the operation of Internet and other industries, just because resources and industry users are different, the means of execution are not the same. In a word, the main work of operation planning is to master the market, integrate the surrounding resources, through a series of operational means, to promote their own products and achieve profitability. It can be understood as a marketing department worker, but unlike the traditional marketing department, most of the so-called operational planning takes on a lot of performance props (sort of like the publishers in the movie industry). Is the traditional sales department, the main reason is due to the Internet industry most of the companys profit model is not clear, the company needs not only a spending money to promote Superman, but also to ensure that he can bring real profits for the company, because the profit model is not clear, Policymakers are unsure whether a scheme will work if it is a beautiful promotion (if, of course, it is a different matter for a traditional trade). This has greatly improved the operational planning requirements, in other words, good operation planning not only to channel a wide range of friends, but also have a unique vision and market sense of smell, can accurately predict the actual effect of the promotion, the latter is to evaluate the person is excellent operation planning or ordinary operation planning of the essential standards. Skill Requirements: 1, Product Planning: First of all, a qualified product planning is the most should have the ability to describe a thing. What do you say? As I said before, product planning is actually a bridge between business needs and technology development, if the operation planning representative needs, technical Director represents the development unit, then product planning is their effective communication, the interface betw