针灸国际标准化现状及对策分析.pdfVIP

提 要 针灸标准化是我国国际标准化战略“重点突破”领域，它事关我国针灸乃至中医 药事业在国际上的发展。目前，韩国、日本及部分欧美国家与我国，针对针灸国际标 准化的主导权展开了激烈的竞争。然而，针灸国际标准化现状和战略研究的缺如，使 我国在针灸国际标准化竞争中屡陷困境。 本课题旨在分析目前针灸国际标准化的现状和竞争态势，提出我国在当前的针灸 国际标准化竞争中应采取的战略和具体对策。本课题采用文献检索法、对比分析法、 问卷调查、“SWOT”矩阵分析法等方法，在梳理针灸国际标准化历史与现状的基础上， 对比分析我国与竞争对手间的优势与不足，提出我国针灸标准化面临的困难和挑战。 进而，提出我国在现阶段的针灸国际标准化竞争中应采取“参与者”战略，并积极争 取“主导者”地位，并提出了具体的工作建议。 关键词：针灸国际标准化；现状；战略；对策 Research on present situation and counterplan of international standardization of acupuncture and moxibustion Speciality：acupuncture and moxibustion Author ：Zheng Liang Tutor: Professor Tan Qiwen Abstract Standardization of acupuncture and moxibustion is the key area aimed to achieve breakthrough in our national strategy of international standardization, which matters the development of our national acupuncture and moxibustion enterprise. Now, some countries are competing intensely with us for the dominance over international standardization of acupuncture and moxibustion, including Korea, Japan, the USA and several countries in Europe. However, inadequacy of research on present situation and strategy got us into difficulties for several times. This project is aimed to analyze the present situation and competition status of international standardization of acupuncture and moxibustion, and put forward the strategy and specific countermeasures we should take at the present stage. In order to solve this problem, the author uses research methods, such as literature retrieval, contrast analysis, questionnaire, expert interview, the SWOT matrix analytic method. First, systematically describe the present situation of international