小区营销推广（District marketing promotion）.docVIP

小区营销推广（District marketing promotion） District marketing promotion Where is the customer and where is the sales terminal?. Many dealers engaged in building materials sales have such a sigh, how come the building materials market is less and less, and the market is getting weak? Market surface is not as lively and bustling as before, in fact, the total amount of building materials market is increasing year by year. Where did the customer go? As lifestyle changes, the way customers buy building materials is changing: Previous shopping methods: Shop around the building materials market Now the customers not only in the traditional building materials market stalls to buy building materials, in addition, they also recommend designers (in the decoration company to purchase materials exhibition hall) temporary stores, residential, Internet, and other building materials supermarket choice. It is an irreversible fact that the choice of customers and the diversion of customers are irreversible. Marketing should follow demand, where customers are and where our sales should be. Tracing the source, where did the customer come from? Where can I go back? Residential quarters！ Area is the most close to the customer, then the end is our work area sales frontier, small business team is to intercept the vanguard, set the charge into the enemy ranks a barrier in the area, customers will intercept before the competition, ahead of a hand. One step ahead, so that the overall marketing work step by step. Specifically how to intercept it? Do the 17 step step by step. The first step: the establishment of full-time community promotion team District promotion department (Group) is generally composed of 2-10 people, at least 2 people, set up a manager or supervisor, there are a number of groups, generally 2-3 people as a group, to group as a unit for residential development. District Promotion Manager responsibilities: Direct supervisor: Vice General Manager Direct subordinate: District promotio