中小酒业价格战和成长力分析（Analysis of price war and growth force of small and medium sized liquor industry）.docVIP

中小酒业价格战和成长力分析（Analysis of price war and growth force of small and medium sized liquor industry） Small and medium-sized liquor enterprises how to maintain sustained growth, to get rid of the price problems caused by the meager profit era and the increasing barriers to the channel, is a puzzling problem for many small and medium-sized liquor enterprises leaders. Hebei Ji Feng wine total, Shandong, Boxing wine Hao sum, Anhui old wine industry, Wang total of this experience twice. How can a number of enterprises achieve sustainable growth? How to get rid of the price and channel problem? How can we become a century old shop in the fully competitive liquor industry? Chinas Galanz has become the dominant producer of microwave ovens by price wars, and has constructed a market price threshold for microwave ovens. National beer fourth operators Venus beer similarly low-cost and low-cost strategy to achieve brand status, small and medium alcohol industry local hegemony is based on low-cost regional threshold. But the question for us is, what exactly does the low price strategy bring to the enterprise and the consumers? Coca-Cola is a company selling water can be sold to the worlds top 500, even more than high-tech Microsoft brand success. How much of the competition between Coca-Cola and Pepsi is using price competition strategy?. Chinese liquor Millennium culture, why difficult? A price war, unable to stop Almost all of the small and medium-sized liquor companies believe that the low cost and the price war is not a permanent solution, but it is not the usual strategy play. The characteristics of the liquor industry decided to low cost and the price war will continue to perform, in the meager profits of the liquor industry, low price can become a kind of competitiveness of small and medium sized enterprises. Qingdao Wells beer enterprise total reflections to the hole, we can make money because of low price variety, low marketing costs, not to consider the brand damage, and po