企业网站策划应该注意的问题（Enterprise website planning should pay attention to the problem）.doc

企业网站策划应该注意的问题（Enterprise website planning should pay attention to the problem） When people visit websites, they sometimes think arbitrarily: how about this site? OK or not? Is it worth collecting? In fact, more refers to the website interface problems, ignoring the idea of planning, a good site not only includes the design, but also includes the planning, content and many other things, are indispensable. Here are some of my ideas about website planning, and some of my ideas. 1, customer demand analysis - according to customer demand column planning First of all, the communication between the salesman and the customer is the basis for the investigation of demand analysis. We need to do is to allow customers to speak freely, list all the requirements, through the analysis of the existing demand if there is potential demand, then the best use in the chart in the form of expression of the user demand, do not miss. The dig up customer demand as much as possible, because if the customer needs to do is not complete, customers may have some new ideas at any time on your future plans or projects have a great threat, at any time may be overthrown. 2, the purpose of building websites Before doing everything we have to convince myself will do, the construction site is the same reason, customers need to achieve what kind of purpose is to increase sales through the Internet, or enhance the brand, expand domestic and foreign markets, and / or provide support services, or for the joint venture partners, and so on. Only clear the purpose of customer to grasp customer needs, plan only convincing. 3, the analysis of the site positioning According to the customer demand and network can analyze website positioning. Location analysis should be summarized accurately and inconvenience is too complex. 4. Understanding target customers Understanding the target group is to guide, standardize the audience groups of enterprises, understand the psychological characteristics of customer groups, f