利润在曲线两端微企业笑（Profits in the curve at both ends of micro enterprises laugh）.docVIP

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利润在曲线两端微企业笑（Profits in the curve at both ends of micro enterprises laugh）.doc

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利润在曲线两端微企业笑（Profits in the curve at both ends of micro enterprises laugh）

利润在曲线两端微企业笑（Profits in the curve at both ends of micro enterprises laugh） Recently, some sources said, Lining has made it clear that the price increases, and declared that the price increases to reach two figures. It seems that the price has emboldened Lining, this years rise in gross margin has become inevitable. The company that can make money will get the future, and the cost of the Pathfinder increases rapidly, but many of them focus on the future R D costs and the cost of the store renovation. Pathfinder: an increase in cost is not necessarily a bad thing Epitaxial expansion is still the main practice of pathfinder. Pathfinder 2010 annual report shows that the company in 2010 to accelerate the expansion of the shop extension, but still to join the main mode. By the end of 2010, the total number of Pathfinder brand shops reached 666, of which 98 were direct stores and 568 franchised stores, compared with 185 new outlets at the end of 2009. During the reporting period, the company achieved operating income of 434 million yuan in 2010, an increase of 47.9%, total profit of 64 million 190 thousand yuan, an increase of 24.1%, attributable to shareholders of listed companies net profit of 53 million 900 thousand yuan, an increase of 22.4%. Revenue growth benefited from the companys epitaxial expansion. The company accounts receivable growth rate of 51.3%, faster than revenue growth rate of 3.4 percentage points, this shows the outdoor products competition is also increasingly fierce, the company was forced to expand the scale of credit sales. While revenue growth is higher than the net profit growth, it indicates that the cost growth is faster. The company in 2010 three cost growth rate of 60.96% (2011 will further increase), gross profit growth rate of 51%, three cost growth rate is higher than the gross profit growth rate of 9.96 percentage points, the cost of sales and administrative expenses rate increased rapidly, led to a net profit margin fell. Among them, th