Abstract - Arabian Group of Journals（抽象u2014u2014阿拉伯的期刊）.pdfVIP

Arabian Journal of Business and Management Review (OMAN Chapter) Vol. 2, No.6, Jan. 2013 MODERN MARKETING, CONCEPTS AND CHALLENGES Ramin Rahnama1 2 Ali Hossein Beiki 1-2 M.A Students in Science of Marketing Management. Islamic Azad University, Rasht.Iran Abstract Marketing is a process that affect our lives. We are consumers, but many of us are part of marketing like salespersons, wholesalers, rivals, Raw material suppliers and so force. As we know, the concept of marketing is constantly redefined. Marketing defines activities that create value through exchange between parties. This concept is a traditional definition of marketing. That used in many companies and organization, but in the globalization age, another concept is created that called modern marketing. In this article we tried to examine the concept of modern marketing, role and characteristics and challenges of its usage in companies and firms. Keywords: Marketing, Marketing Strategic, Marketing Mix, Modern Marketing, Role of Modern Marketing Introduction World is constantly changing. Creating new industries and products show this fact. A few years ago, speed of these changes, maybe was every couple of years or every decade, But now, every year or every month we are seeing new goods and products that in the past there was not any kind of them. Before 2007, nobody even thinks that one day someone will make phones that work with touching our hands. But today, these phones are inseparable parts of our lives and without smart phones, our lives maybe seem too hard. Emerging new products needs new markets and finding new markets nee