Age of Access – Jeremy Rifkin - DEPA - …年龄的访问-杰里米·里夫金DEPA -u2026.pdfVIP

Major Figures in the History of Economics (L3) The Age of Access (2000) Jeremy Rifkin STUDY GUIDE Understanding the text Briefly answer the following questions in complete sentences. Introduction – The Network Economy (Paragraphs 1-5) 1. What makes the marketplace such a central feature of our lives? 2. How is the marketplace related to our communal and individual identities? 3. How is the paradigm of the marketplace changing in the new economy? 4. Why is intellectual capital becoming more important than physical capital? 5. What new organizational challenges does this paradigm shift pose? Cultural Capitalism (Paragraphs 6- 11) 1. What is the difference between industrial production and cultural production? 2. What are some areas where this transformation is already taking place? 3. What does Rifkin mean by the term “hyper-capitalism”? 4. What is meant by the expression “cultural capitalism”? Give examples. 5. Why might cultural capitalism be dangerous for cultural diversity? 6. What is the government’s responsibility in the face of this challenge? 7. What is an “experience economy”? 8. Why might this new economy be dangerous to human social relationships? 9. Why are “communications, communion and commerce” becoming indistinguishable? The “Protean” Generation (Paragraphs 12- 16) 1. What does Rifkin mean by the “protean” or “dotcom” generation? 2. How will people of the twenty-first century define themselves? 3. What cognitive and psychological features characterize this generation? 4. How do dotcommers perceive reality and social relations? The Digital Divide (Paragraphs 17- 18) 1. How are the generation gap, economic gap, and social gap related to one another? 2. What does Rifkin mean by the expression “digital divide”? Conclusion (Paragraphs 19-20) 1. What