A CASE STUDY ANALYSIS OF E-COMMERCE …（电子商务案例分析u2026）.PDFVIP

A CASE STUDY ANALYSIS OF E-COMMERCE STRATEGIES FOR RETAIL BUSINESSES Dr. James E. LaBarre Department of Management Information Systems jlabarre@ Dr. Susan Haugen Department of Accounting and Finance shaugen@ Jeffrey J. Noe, Student University of Wisconsin-Eau Claire ABSTRACT This study examines retail businesses in Wisconsin currently having an effective e- commerce strategy implemented. These businesses do a major portion of their retail sales through the Internet. The study examines the different approaches these companies have taken towards e-commerce and identifies the problems encountered. A comparison is made of the initial to the existing e-commerce strategy in place. The progression of the e-commerce strategies for these businesses is discussed and the strategies are compared for effectiveness. Recommendations are made as to how they may enhance and build upon the existing e- commerce strategy. Keywords: E-Commerce, online stores, business models, strategies INTRODUCTION E-commerce is playing a more important role in the business plan and the operating infrastructure. Todays businesses are faced with the challenge of whether to incorporate an e-commerce strategy into their business model, and if so, how will they do it. The retail business has been greatly affected by e- commerce. Consumers now have the choice to purchase goods online rather than physically going to the store. The Internet has allowed consumers to research products more thoroughly and par