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ELECTRONIC MARKETS AND
ELECTRONIC HIERARCHIES:
EFFECTS OF INFORMATION TECHNOLOGY ON
MARKET STRUCTURES AND
CORPORATE STRATEGIES
Robert I. Benjamin
Thomas W. Malone
JoAnne Yates
April 1986
CISR WP No. 137
Sloan WP No. 1770-86
90s WP No. 86-018
01986 Massachusetts Institute of Technology
Center for Information Systems Research
Sloan School of Management
Massachusetts Institute of Technology
_______n/_*______II_____ _
2
Abstract
This paper analyzes the fundamental changes in market structures that may result from the
increasing use of information technology. First, an analytic framework is presented and its
usefulness is demonstrated in explaining several major historical changes in American business
structures.
Then, the framework is used to help explain how electronic markets and electronic hierarchies will
allow closer integration of adjacent steps in the value
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