assessing the economic value of making the …（评估的经济价值,使u2026）.pdfVIP

Point of View Assessing the Economic Value of Making the Right Customer Satisfaction Decisions—and the Impact of Dissatisfaction on Churn By Joel Barbier, Andy Noronha, and Amitabh Dixit, Cisco® Internet Business Solutions Group (IBSG) Research shows that addressing customer dissatisfaction issues and improving customer loyalty can be a very profitable strategy. This paper summarizes Cisco IBSG secondary research findings that provide useful refer