association for consumer research - acr（消费者研究协会- acr）.pdfVIP

ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Segmentation and Consumption of Luxury Fragrances: a Means-End Chain Analysis Luciane Stefanes Alonso, PUC-PR, Brazil Renato Zancan Marchetti, PUC-PR, Brazil The main aim of this article is to analyze the associative relationship between values, benefits and attributes as perceived by female consumers of luxury fragrances who reside in the city of Curitiba in Brazil. To achieve this, the M