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Twitter Capitalizes on “Off-site” Tweets Dean Browne 21/01/2015 Background Recently Twitter’s sales team have pitched multiple new features in an effort to drum up some positive vibes and momentum, not to mention its flagging stock price, which has suffered due to concerns over a slow user growth rate. The most noteworthy of these new features is the announcement that it plans to monetize the millions of individuals who are exposed to tweets appearing on other publishers’ apps and websi