brand finance global 500（品牌500年的全球金融）.pdfVIP

Brand ® Finance Global 500 The annual report on the world’s most valuable global brands March 2012 Foreword Since it was first released in 2007 the BrandFinance ® This year the BrandFinance® Global 500 has seen Global 500 has been the most comprehensive table of a decrease in the total Enterprise Value with published brand values in the world. The report is a decline of 0.4% proving that businesses’ are still feeling the effects of the turbulent economic released annually and incorporates data from listed climate. Nevertheless despite this, the bran