by sunil gupta - harvard business school（古塔u2014u2014哈佛商学院）.pdf

Innovation The Mobile Banking and Payment Revolution By Sunil Gupta Mobile technology is revolutionizing the global banking and payment industry. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries, and reach a large population of unbanked customers in emerging markets. However, banks face signifi- cant challenges as new players enter these markets and change the ecosystem of the industry. Although no single model has been successfully imported from one country to another due to significant country-specific differences in the regulatory finan- cial infrastructure, and customer needs; financial service firms can learn some lessons from the limited success of current approaches to design their strategy in this exciting area. he Internet has changed the way we search for informa- tion and shop for products. This has transformed many industries ranging from music and travel to advertising T Banks Go Mobile and retail. Now mobile technology is poised to have an even Banks are already investing in mobile technology and secu- more far-reaching impact on the banking and payment industry rity, developing smartphone apps, adding new features such across the world. By 2015, over 900 million people are expected as remote deposit of checks, and educating consumers. to transact $1 trillion in the global mobile payment market.1 Consequently mobile banking adoption among consumers Due to significant country-specific differences in banking has been much faster than the adoption of online banking regulations, income