brand strategy plan template - brand and …（品牌战略计划模板u2014u2014品牌和u2026）.pdf

Brand Strategy Plan Template A Brand and Content Guru Tool Developed by Jackie Deutsch Delivering messaging with a point on-point copywriting and content marketing that increases sales and brand awareness © Jackie Deutsch, Brand and Content Guru 2012. All rights reserved. How to Work with the Brand Strategy Plan Template This Brand Strategy Plan Template from the Brand and Content Guru provides you with a framework to develop a Brand Strategy Plan and Marketing Communications Program. In a clear and concise manner, this template will help you:  Scope out the project  Define your brand  Assess your corporate identity  Formulate concepts for brand messaging and copywriting points  Determine go-to-market strategy  Frame tactical content marketing tools  Identify marketing communications campaigns and channels  Build brand equity Information that you need to update with your company branding and client-specific information appears in Arial Narrow typeface . Look for this typeface to identify the areas that need customization. Make sure to select one easy-to-read typeface for your final presentation. Copy blocks supporting the subhead sections provide a general description of the type of information to include, which should be added or replaced. Add other sections that further describe your company and branding goals, as appropriate. Additionally, the template includes fully developed sections that communicate the importance of branding in building business and increasing sales. These copy blocks can easily be dropped into your customized Brand Strategy Plan and Marketing Comm