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Data Quality Challenges in Enabling eBusiness Transformation (Research in Progress) * Arie Segev, Professor Director Fisher Center for Information Technology and Marketplace Transformation University of California, Berkeley /citm Richard Wang Associate Professor Research Affiliate Co-Director for Boston University Fisher CITM, U. C. Berkeley MIT TDQM Program Abstract: This paper discusses data quality challenges in the context of eBusiness Transformation. It presents the major differences between traditional and eBusiness as they relate to business models, organizations, processes and technologies, and then outlines the differences with respect to data quality approaches. The scenarios described pose significant data quality (and other) challenges, and the paper discusses work in progress to construct a data quality strategy and implementation methodology. 1. INTRODUCTION The field of data quality has witnessed significant advances over the last decade. Today, researchers and practitioners have moved beyond establishing data quality as a field to resolving data quality problems, which range from data quality definition, measurement, analysis, and improvement to tools, methods, and processes [1, 3, 5, 6, 11-19]. With many of the theoretical foundations developed, researchers have begun to go beyond the fundamental data quality researc