the use of adventure travel in the meeting planning industry（使用会议策划行业的探险旅行）.pdfVIP

University of San Francisco USF Scholarship Repository Hospitality Management School of Management 2007 The Use of Adventure Travel in the Meeting Planning Industry Michelle Millar University of Sa n Francisco, mmillar@ Follow this and additional works at : ttp:///hosp Part of the Hospitality Administration and Management Commons, and the Tourism and Travel Commons Recommended Citation Millar, Michelle, The Use of Adventure Travel in the Meeting Planning Industry (2007). Hospit ality M anagem ent. Paper 3. ttp:///hosp/3 This Conference Proceeding is broug t to you for free and open access by the School of Management at USF Scholarship Repository. It as been accepted for inclusion in Hospitality Management by an authorized administrator of USF Scholarship Repository. For more information, please contact zjlu@. Refereed presentation made at the Council for Hotel, Restaurant, and Institutional Conference, 2007, Dallas, Texas The Use of Adventure Travel in the Meeting Planning Industry Abstract This study investigates the types of adventure travel activities, ecotourism, soft-adventure, or hard-adventure activities, that meeting planners have used, and if the type of activity used varies by meeting planner type. Surveys were completed by one hundred and eighteen purposefully selected meeting planners. The sample included corporate, association, independent, incentive and other meeting planners from the United States and Canada. Overall, independent planners utilized the most activities across all three adventure travel categories, followed by incentive travel planners. Corporate, association, and other meeting planners did not seem interested in using adventurous activities at meetings. Refereed pre